You packed like a pro and made it to Europe with just a carry-on — that deserves applause. But now you’re walking down a busy shopping street in Amsterdam, Paris or Rome… and realize you forgot your adapter. Or your curling iron. Or your swimsuit.

We’ve all been there. Don’t panic. I’ve got you covered.

Whether you’re in England, Germany, France, the Netherlands or Italy — this guide will help you find American-style stores in Europe so you can pick up forgotten travel essentials without wasting precious time searching or blowing your budget.

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Why This Guide Matters

As an American expat living in the Netherlands, I know how disorienting it can be when you land in a new country and don’t recognise a single store. You’re looking for something like a Walgreens, a Target… heck, even a Dick’s Sporting Goods.

This blog post breaks down which European stores match those familiar U.S. brands — so you can shop smart and stress-free.

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Forgot Toiletries or OTC Medicine?

Try: Kruidvat (Netherlands) | Boots (UK) | DM (Germany) | Monoprix or Pharmacie (France) | Acqua & Sapone (Italy)
U.S. Equivalent: Walgreens or CVS

Looking for toothpaste, deodorant, shampoo or cold meds? These are your go-to pharmacies and personal care stores. In the Netherlands, Kruidvat is everywhere — affordable and super convenient.

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Need a One-Stop Shop for Everyday Essentials?

Try: HEMA (Netherlands) | Argos (UK) | Kaufland (Germany) | Monoprix (France) | OVS (Italy)
U.S. Equivalent: Target

Forgot socks, makeup, snacks or travel-sized everything? These stores are packed with affordable, well-designed products for the whole family.

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Need Electronics or an Adapter?

Try: MediaMarkt (Netherlands + Germany) | Fnac (France) | MediaWorld (Italy) | Currys (UK)
U.S. Equivalent: Best Buy

Left your phone charger or adapter behind? MediaMarkt is a lifesaver. Huge selection of electronics, tech accessories and travel gadgets.

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Need a Swimsuit, Sneakers or Activewear?

Try: Decathlon (all five countries!)
U.S. Equivalent: Dick’s Sporting Goods

Whether you’re hiking in Italy, swimming in Spain or just need a pair of comfy shoes — Decathlon has quality gear at low prices. Bonus: they have travel accessories too.

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Looking for Supplements or Organic Products?

Try: Holland & Barrett (Netherlands + UK) | Alnatura (Germany) | Naturalia (France) | NaturaSì (Italy)
U.S. Equivalent: GNC or Whole Foods

Protein powder, vitamins, herbal tea? Holland & Barrett as well as these other retailers carry a wide range of wellness products, including BIO/organic foods and natural skincare.

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Smart Travel Isn’t About Packing Perfectly

It’s about knowing how to pivot when things don’t go as planned. So the next time you realize you forgot something, skip the stress. Now you know exactly where to shop.

Want to see what the Dutch stores look like inside? Watch the full video here.

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Remember, our story is far from over — so keep Enjoying the Journey.

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